I always focus on people’s experiences, behaviors and emotions towards a product. It helps me empathize with the users of the product and align its design to their expectations.
I clearly define the problem, generate many ideas to target the problem and find different potential approaches to the solution. Later these ideas are evaluated and combined to create the ideal solution.
I create low/high-fidelity prototypes to identify problems, communicate ideas to the team and test the functionalities of a product design.
I translate researched information into visually stimulating and intellectually engaging UI designs. I aim to not just satisfying, but delighting the users with my thoughtful designs.
I enjoy coding my designs. It helps me express my design ideas to the developers, understand technical complexities and explore new design patterns.
I conduct Usability testing to identify any usability problems, collect qualitative and quantitative data and determine the participant's satisfaction with the product.