Design Process


A concise list of some of the most valuable professional skills I possess.

  • UX Research

    I always focus on people’s experiences, behaviors and emotions towards a product. It helps me empathize with the users of the product and align its design to their expectations.

  • Ideation

    I clearly define the problem, generate many ideas to target the problem and find different potential approaches to the solution. Later these ideas are evaluated and combined to create the ideal solution.

  • Prototyping

    I create low/high-fidelity prototypes to identify problems, communicate ideas to the team and test the functionalities of a product design.

  • Visual Design

    I translate researched information into visually stimulating and intellectually engaging UI designs. I aim to not just satisfying, but delighting the users with my thoughtful designs.

  • Front-end Development

    I enjoy coding my designs. It helps me express my design ideas to the developers, understand technical complexities and explore new design patterns.

  • Usability Testing

    I conduct Usability testing to identify any usability problems, collect qualitative and quantitative data and determine the participant's satisfaction with the product.


I am Pinaj, a full-stack UX Designer with the ability to understand the cognitive perspectives of target users, align them with business strategies, conceptualize ideas and transform them into delightful experiences that leave a lasting impression.

My Story

I was born and brought up in India. My mother is a seasoned artist and my father is a skilled Engineer. It all began back in my childhood days when on one side I was learning how to weave art through my imagination from my mother and on the other side I was learning how to solve everyday problems through observation and analytical thinking from my father. As I was growing up, I continuously practiced and improvised on what I learned and eventually, creativity and problem-solving became my strengths.

I chose Computer Engineering for my bachelor’s studies to learn how the technology works and can be used to make complex things easier. During my bachelor's, I developed a profound interest in design thinking which lured me towards pursuing Masters in Human Computer Interaction. Moreover, the experience of working in the industry has provided me with the confidence to take up challenging problems and the competence to solve them efficiently.

I have always wanted to make technology accessible and enjoyable for all kinds of people and I am determined to achieve that through designing better experiences.

Other Interests

Apart from being a designer, I am a wanderer. I have a strong impulse to travel and explore new places in the world. I love crafting little pieces of art and decorating my personal space. I also try my hand at cooking delicious recipes and hosting small parties for my friends. I am a spiritual being and fond of yoga and meditation. If you want to hear stories about my adventures, we can talk over a cup of tea!


Get in touch with me if you would like to hire me, share an idea or just say hello.

Pinaj Basutkar

Rochester, NY

+1 585 363 0703